Culture

If You're Building a Startup, You Need to Move ...
This is not the essay we thought we’d be writing. In fact, when we first met and decided to create a company, it was in the beating heart of Silicon...
If You're Building a Startup, You Need to Move ...
This is not the essay we thought we’d be writing. In fact, when we first met and decided to create a company, it was in the beating heart of Silicon...

When Customers Come Before the Numbers, Everyon...
Tuft & Needle was started five years ago and has sold over 400,000 beds in that time. Even more impressive is that 96 out of every 100 people keep their...
When Customers Come Before the Numbers, Everyon...
Tuft & Needle was started five years ago and has sold over 400,000 beds in that time. Even more impressive is that 96 out of every 100 people keep their...

We Recently Updated Our Pricing
As of Tuesday November 18th, 2014, we’ve increased our prices on most of our models. This price increase ranges anywhere from 10-25% depending on the model. Some of our customers...
We Recently Updated Our Pricing
As of Tuesday November 18th, 2014, we’ve increased our prices on most of our models. This price increase ranges anywhere from 10-25% depending on the model. Some of our customers...

The Outsider's Advantage
We started our mattress company knowing zilch about mattresses. All we knew, based on our own experiences as customers, was that mattress shopping sucked and that there had to be...
The Outsider's Advantage
We started our mattress company knowing zilch about mattresses. All we knew, based on our own experiences as customers, was that mattress shopping sucked and that there had to be...

Why Office Perks Are Traps, Not Benefits
This article first appeared on Entrepreneur.com on February 16, 2017. It’s 2:13 a.m., roughly a week after my daughter, Maya, was born. I haven’t slept for more than three hours...
Why Office Perks Are Traps, Not Benefits
This article first appeared on Entrepreneur.com on February 16, 2017. It’s 2:13 a.m., roughly a week after my daughter, Maya, was born. I haven’t slept for more than three hours...

Why We Just Wrote A $50,000 Check To Our Customers
Five years after we launched our first product, we introduced two in close succession. We’ve been developing our second product, &PILLOW™, for over a year; our third product, &SHEETS™, has...
Why We Just Wrote A $50,000 Check To Our Customers
Five years after we launched our first product, we introduced two in close succession. We’ve been developing our second product, &PILLOW™, for over a year; our third product, &SHEETS™, has...